Tara Ataya is the Chief Customer Officer at Hootsuite, where she leads the global customer organization and oversees every stage of the customer journey, from onboarding and enablement to expansion and retention. 

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Tara brings a results-driven, people-first approach to customer leadership, with nearly two decades of experience building and leading high-performing teams across SaaS and professional services. She is focused on deepening Hootsuite’s relationships with enterprise organizations and delivering consistent, impactful experiences that strengthen customer partnerships, foster retention, and drive business impact. 

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Tara also has a deep understanding of Hootsuite’s business and culture, having previously served as the company’s Chief People and Diversity Officer. During her tenure, she was instrumental in shaping Hootsuite’s culture, scaling people operations globally, and leading major organizational transformation to support the company’s long-term growth strategy. 

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Her cross-functional expertise, spanning HR strategy, operational transformation, leadership development, and M&A, uniquely positions her to align internal teams around Hootsuite’s corporate strategy and unified vision for customer success. 

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Prior to Hootsuite, Tara served as VP of HR at Vision Critical (now Alida), Canada’s leading CXM SaaS company, where she led global people operations, business technology, and payroll. She also held senior leadership roles at Sierra Systems and Deloitte.

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